ONLINE MARKETING

Online Marketing consists of many different aspects – from promoting a website using Search Engine Optimisation techniques, through to buying advertising on websites in order to drive traffic to the target website. We offer a comprehensive range of Online Marketing services for brands.

SEO / SEM / CMO / SMO

If you already have a website we can help with SEO (Search Engine Optimisation) and maintain that on an on-going basis.

Given the ever-changing nature of SEO, it is important to keep up to date with the latest techniques and our specialists love to do just that!

Successful SEO techniques are constantly changing. Traditional ways of doing SEO no longer work as well as they used to. Current strategies that work include a creating high quality content regularly, authoritative links, and regular social media engagement.

We also offer SEM (Search Engine Marketing) to ensure that your site has the best possible chance of being listed highly on search engines (Google Adwords) which will increase the business traffic to your website.

Content Marketing Optimisation (CMO) is the creation of new, interesting and engaging content either on-site or off-site through quality blogging, showing thought leadership and authority in your chosen area of expertise and/or guest blogging with linking strategies. CMO is important for increasing traffic and converting that traffic into engaged clients.

Consistent social media feeds, especially using Google+, Twitter and Facebook, are also services we offer to improve SMO (Social Media Optimisation)

Online Advertising

Pay-Per-Click (PPC) and Banner advertising (CPM) advertising on Google networks, Bing, Yahoo, Facebook, LinkedIn, Twitter and other networks are becoming more and more effective for certain objectives and budgets. At PM+A, we help plan and buy campaigns in all of these spaces.

Online advertising can also be extremely targeted. With the advances in behavioural, lifestyle and contextual tracking, we can show your ads to even more highly targeted audiences. For example, those people who have showed interest in your product or who have recently been on websites similar to your product or service, or those people who have visited your website before but didn’t convert.

Online advertising allows the advertiser to track the number of impressions an ad gets, and how many visits their business website gets from particular ads, making it easy to see what kind of conversion rates your online advertisements are getting.

If you have a limited budget, online advertising can be much more powerful in reaching your audience than traditional methods. You can set your own budget and with a PPC campaign, you only get charged when visitors click on your advertisement.
If you want to find out more please get in touch. Find out how here.