PMA Marketing attracts UK Marketing expert
17
Feb

Marketing expert, Nick Eggleton has joined consultancy PMA Marketing as a Senior Marketing Consultant. Nick has almost 30 years experience in advertising, marketing and design agencies, working on famous UK and international brands. Director of PMA Marketing, David Price, said: “Nick will bring a wealth of brand experience and communication nous to WA businesses, and […]

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Video SEO
09
Dec

If you aren’t optimizing your videos to match what people are searching, your videos are likely to get lost and not reach their intended audience. Without reaching their intended audience, they serve no purpose. So how do you ensure your videos get results? With video search engine optimization, commonly referred to as video SEO. To […]

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Mobile Marketing
09
Dec

Are you new to Mobile Marketing? More users are spending larger amounts of time engaged with mobile devices than ever before and we can expect this trend to continue even further in the future. So what are the nuts and bolts of mobile marketing? Mobile marketing consists of ads that are served on mobile smartphones, […]

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Marketing on a Budget
18
Sep

The most common question small business owners always ask us is “how can I improve my marketing with no or little money?’ That’s literally the million-dollar question!   We’ve sat together and had a brainstorming session hammering down our best ideas for marketing activities that don’t break the bank. Turns out there are some good […]

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New to Mobile Marketing?
12
Sep

More users are spending larger amounts of time engaged with mobile devices than ever before and we can expect this trend to continue even further in the future. So what are the nuts and bolts of mobile marketing? Mobile marketing consists of ads that are served on mobile smartphones, tablets, or other mobile devices. Mobile marketing […]

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5 simple keys to effective small business marketing
27
Jun

The key to boosting your chances of surviving and thriving in your small business, is small business marketing ideas that have clarity, consistency and make every marketing dollar count by only focusing on opportunities right for your business. 1. Get to Know Your Desired target markets Eliminate the scattergun approach in your marketing by being […]

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marketing vs advertising – differences and definitions
12
Jun

Marketing and advertising are commonly confused. This confusion is compounded because meanings of both continue to evolve. Below are definitions of marketing, followed by definitions advertising, and the differences between marketing and advertising. Firstly it’s important to note that: The increasingly broad nature of the marketing definitions reflects the increasing dimensions by which organizations engage […]

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9 Tips to boost your school online
08
May

1. DEFINE YOUR GOAL What is the goal of your school’s presence online? Is it to inform the parents of potential students about what’s great about your school, while being a point of contact for your current students and their parents? Or do you want to become a general source of information for anyone interested […]

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