Marketing through Snapchat
05
Oct
Snapchat logo

  What is Snapchat? Snapchat is a picture and video-messaging service founded in 2011 by then-Stanford students Evan Spiegel, Bobby Murphy, and Reggie Brown. It took off explosively and has become something of a social media darling, with in excess of 4 billion views per day. The major selling point of Snapchat is the sense […]

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Brand Strategy: Differentiate Or die
01
Oct
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Brand strategy and brand communications are interdependent. If you want your brand to win then the way it communicates must be as carefully considered as the game you’re playing. Don’t expect to win by copying others. Your story needs purpose and differentiation to make it resonate. Article Appeared on 17th April 2015 in West Business […]

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Business to business advertising
01
Oct
business to business advertising

What better way to expound on business to business advertising than to pick a random day’s advertising in the business section of The West Australian and review the examples therein. Business To Business Advertising – The Good-ish The agency behind the ‘iinet’ ad understand ‘attention, interest, desire, action’. They’ve selected a half page space and […]

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Brand Development: Online Tips
01
Oct
GRANGE LOGO COL

If you are planning on expanding your business, it is crucial you understand the importance of developing your brand to achieve the results you want. Brand development techniques can be implemented by businesses of any size, and can help your business grow even faster and stronger. Here are some more thoughts about brand development online. […]

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Social Media Strategy: The Curate’s Egg
04
Jun
social media strategy

Social Media Strategy: Sensis and the Curate’s Egg The 2015 Sensis Report ‘How Australian people and businesses are using social media’ reported that 37% of large businesses and 80% of small businesses do not have a ‘social media strategy’, with many ‘digital communications and social business strategists’ seeing this as bad news. But like the […]

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A Guide To Sonic Branding
26
May
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What does your brand SOUND like? When most people are asked to think of memorable brands, they ‘see’ the logo, the colours, images and even think of the slogans that are associated with them. Being memorable has massive advantages in the value of the brand. But what about the often overlooked ‘sound’ of the brand? […]

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AdvertisingProps: Converse
20
Apr
Advertisingprops

  #advertisingprops to @converse “Worlds most recognisable kicks” in an almost unrecognisable advertisement. In a world where “native advertising” is the flavour of the month, Converse mastered a good old fashioned advertorial, creatively camouflaging a sneaker as editorial content. It almost fooled us, did Converse fool you? Update: I bought a pair.

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Good advertising looks good
30
Oct
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I’ve always thought good advertising looks good. It’s been a while since my last musings. Partly because I’m busy and partly through lack of inspiration. This morning I was inspired to write, and in looking for inspiration came across two hair salon advertising strategies I believe warrant ‘discussion’ and comparison: Volona versus Maurice Meade. One looks […]

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Rebranding: Yes – No – Maybe
01
Oct
Gorilla

Article on ‘Rebranding’ by Nick Eggleton that appeared in The West Australian 8.12.14 Did things change or is that lipstick on your gorilla? There is no right or wrong answer to the question about whether a business should rebrand. Some urge a rebrand because it is a revenue opportunity for design and implementation of a […]

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New Website for Amore
28
Aug
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A brand overhaul and new website for established adult retail e-commerce brand Amore Adult aims to maximise the opportunities for conversion from an increase in website visitors. In driving traffic to the old website using online and offline marketing activities it became apparent that the site was not performing at full potential. So we proposed building a […]

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Marketing and sausages
25
Aug
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This article was printed in The West Australian 25/8/14 The marketing author and social media savant, Gary Vaynerchuck has a saying, “A penguin cannot be a giraffe, so just be the best penguin you can be”. I think this is why I don’t understand why some communications businesses like to add the word ‘marketing’ to […]

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Marketing: Quality, Originality and Relevance.
29
Jul
Marketing

‘Quality, originality and relevance’ are the new Triumvirate of marketing. An article in today’s The Guardian  on Google Search Changes started with a reminder that ‘Google’s Panda, Penguin and Hummingbird search algorithms affect around 90% of online searches, according to Search Engine Watch. These algorithms strip out “bad searches” – sites stuffed with keywords, duplicated […]

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