Marketing in 2016: One Size Fits All
07
Jan
Marketing in 2016

It was only the 5th of January and I’d already read 100 expert ‘predictions’ for the world of marketing in 2016, when I got an email asking me to sit on a panel to review ‘Marketing your business in 2016’ to an audience of strangers. I said yes, of course, because you never know who […]

read more +

Top 5 Marketing Trends in 2016
16
Dec
Marketing Trends

From: http://masvis.com/wp-content/uploads/2014/09/augmented_reality_1.jpg Marketing Trends: Automation becomes worse before better Marketing automation in the B2B industry will be an increasing trend in 2016. In fact, it will be the digital marketing activity with the greatest commercial impact in 2016 with a predicted rise of 20%. On average 49% of companies are currently using Marketing Automation. With […]

read more +

Marketing: What does it cost?
10
Dec
Marketing Cost

Marketing Cost: You cannot save your way to success. In 1993 Al Ries and Jack Trout published the seminal marketing text book, ‘The 22 Immutable Laws of Marketing (Violate them at your own risk)’. If you are a student of business (every day is a learning day!) you should read it. Aside from some anachronisms […]

read more +

Marketing on Reddit?
09
Dec
Reddit_Logo_Wide

Understanding Reddit On my reddit profile there’s a little badge that reads “Three-Year Club” which means that I’ve been a registered user for three years (and a couple more as a ‘lurker’). Despite this, I wouldn’t boast a superior or complete understanding of the platform; it’s vast, diverse, and most of all, incredibly unpredictable. It’s […]

read more +

Marketing Innovation
03
Dec
Marketing Innovation

The Marketing Innovation Bandwagon There are few more over used words in business than ‘Innovation’. Today, thanks to Malcolm Turnbull, it has even entered the world of politics and will be at the core of fiscal policies soon. But what is it, why is it important, what is the relationship between marketing / innovation, what […]

read more +

Programmatic Advertising
02
Dec
What is Programmatic Advertising?

I first heard of Programmatic Advertising, about a year ago, from a girl staying in the same hostel as me in Prague, Czech Republic. She was another Aussie (we’re abundant in European Hostels) and was working in London for a firm specialising in this rapidly expanding form of ad buying. At the time I was […]

read more +

Applied Marketing: Vision
17
Nov
Applied Marketing

Vision: The company that sees the future, has a future. Businesses, like species, evolve. It’s not necessarily the fittest (or the biggest balance sheet) that survive, it’s the animal that best adapts to the environment that does. Mother Nature is meritocratic. Natural selection comes from competitive advantage.   So how does a business sustain itself? […]

read more +

Branding: Mother’s ruin. Australian Re’GIN’eration.
13
Nov
William_Hogarth_-_Gin_Lane

Spirit manufacturing in Australia had a period in the sun. But the sun is setting. IBIS World recently reported that over the last 5 years the spirit manufacturing industry grew 3.3% to revenues of around $568M p.a., under some pretty negative circumstances. But the next 5 years have a gloomier outlook with growth forecast at […]

read more +

Branding: Perth
11
Nov
Branding Perth

This is a ‘reprint’ of an article published on 10th November 2015 in The West Australian Out to Market: ‘Another open letter on WA destination branding‘ John F Kennedy said: “a rising tide lifts all boats”. But what happens when the tide is going out? What happens when the mining boom ebbs? What replaces it […]

read more +

Branded Content. Social Collaboration.
14
Oct
IMG_2700 copy

Branded content: How to win. On the 2nd October 2015 AirBnB Australia and Westpac launched a highly controversial branded content social media campaign on Twitter. The collaboration appeared to involve Westpac giving away 50 $250 Airbnb vouchers, while using the promotion to promote its home loan packages (NB a $250 voucher won’t even cover the […]

read more +

Can Google Adwords Help to Grow your Business?
14
Oct
Google Adwords Driving Sales

It’s no secret that Google earns 97% of its total revenue from advertising. But many companies don’t really know how to make the most of this pervasive form of online advertising whose broad promise is to “increase in-store visits, increase phone calls, drive online sales and drive online leads”. Why Google Adwords works: It’s thought that […]

read more +

All that glitters is not gold for jewellery retailers
13
Oct
Jewellery retailers

Recently I came across some interesting market research* into jewellery retailers in Australia.It made me reflect on a number of marketing opportunities that remain largely untapped in this sector. So I thought I’d share some of this insight. Jewellery Retailers: The facts There are around 2000 jewellery retailers in Australia, with total revenues over $3Bn […]

read more +