Guerrilla Marketing
13
Jun

Guerrilla Marketing. You’ve heard of it, but what is it exactly? Guerrilla marketing is a creative advertising strategy that focuses on low-cost unconventional marketing tactics to yield exceptional results. It’s often deceptive and subtle, but can also be very in-your-face. The idea of guerrilla marketing is centred around being clever, surprising and engaging, and what […]

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Why Some Successful Online Retailers Are Opening Physical Stores
17
May
Why Some Successful Online Retailers Are Opening Physical Stores

    In recent years, several successful online retailers have opened physical ‘bricks and mortar’ stores. The most successful of these retailers has to be the US’s leading e-retailer – Amazon.com. The international e-commerce company has more than 304 million active customer accounts globally, and despite generating more than 107 billion USD in net sales […]

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Instagram for business
26
Apr
Instagram for business

How to use Instagram for Business Instagram, now owned by Facebook, is one of the largest social media apps in the world. Instagram has 400 million monthly users, and over 80 million posts per day. This gives it an incredible world-wide reach. Instagram for business, if used correctly, can be a powerful marketing tool in […]

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What is Dark Social?
18
Mar
What is Dark Social

Dark Social; it sounds like the title of a Stephen King thriller. You imagine walking through a gloomy alleyway, past a tense reunion of two ex-lovers. A police siren echoes in the distance, and your heartbeat quickens at the feeling that someone is following you. Unfortunately for the suspense-junkies out there, this scenario is not […]

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How do I get more customers?
03
Mar
How do I get more customers

How do I get more customers? How do I grow my business? How do I get existing customers to spend more? Google loves to answer search questions like ‘How do I get more customers?’ with a page that 1) recognises the question (i.e. the page repeats the ‘keywords’ often – especially in H2 / H3 […]

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Movie Marketing: Lessons From The Blockbusters
02
Mar
Marketing Movies better

Unless you are a hermit living in a coastal cave, it’s been impossible to ignore the movie-theatre domination of Deadpool these past few weeks. On it’s opening weekend, the film raked in a massive $14.9 million in Australia, $135 million in the US and a combined $260 million globally. Now, even a coastal hermit has […]

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Video Marketing
02
Mar
Screen Shot 2016-02-04 at 4.00.40 pm

Video Marketing: Veni Vidi Vici Although Julius Caesar said “I came, I saw, I conquered” in his ‘I went to the UK, it looked good and it’s ours now’ motto, it could as easily apply to video marketing. In the world of marketing, and the territory that is the Internet, Video has arrived, its liked […]

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Marketing Strategy
29
Feb
Marketing Strategy

Why Your Business Will Fail Without A Winning Marketing Strategy “A winning marketing strategy is fundamental to building long-term company success”, said a marketing strategist. (Me. Just then). As I wrote that line Warren Buffet’s famous quote, “never ask a barber if you need a haircut, he’ll say yes”, sprung to mind. However, assuming you […]

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Google AdWords: Effectiveness Tips
16
Feb
Google AdWords

Google AdWords: More Effective Search Marketing Google AdWords is a very powerful advertising tool, when used with great care and precision. Using it effectively can be very rewarding. If you’ve never used Google AdWords or are just beginning to get to grips with it, this article is for you. If you have mastered the platform […]

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Marketing on Tumblr
15
Feb
Marketing on Tumblr

Whether it was peer pressure, the desire to fit in or plain, primal curiosity, I joined Tumblr because everyone else was. This was 2010 – the year Spain won the FIFA World cup, Julian Assange entered the Ecuadorian embassy and Old Spice successfully re-vitalised its brand. Fast-forward 6 years and Tumblr is still a huge […]

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Virtual Reality: Changing the Way We See Business
08
Feb
Virtual Reality

Virtual Reality: Changing the Way We See Business When it comes to future trends in the world of marketing there is one that commentators bring up again and again: Virtual Reality. Once upon a time it seemed like the work of science fiction, however in 2016 it has very much become a reality. The possible […]

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Marketing in 2016: Hopes and Fears
07
Jan
Marketing in 2016

Marketing in 2016: Hopes and Fears This article is the second part of an earlier piece I wrote about Marketing in 2016 Marketing in 2016: Hopes Businesses should: Peak behind the curtain: Look beyond the smoke and mirrors of ‘Content Marketing’ or ‘Social Media’ and see Oscar (Zoroaster Phadrig Isaac Norman Henkle Emmannuel Ambroise) Diggs, […]

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